Predictors of continuance intention of online food delivery services: gender as moderator

Purpose The COVID-19 has brought with it valuable opportunities for the retail sector. Notably, online channels have assumed a key role businesses that can rely less on physical due to pandemic's restrictions. Within this context, study aims identify main antecedents leading formation of male and female customers' continuance intention using food delivery services (OFDS) in restaurant industry. Design/methodology/approach A web-based self-completion survey subsequent structural equation modelling been employed sample 360 participants. Findings reveal perceived healthiness, quarantine procedures, hygiene, ease app use attitude significantly influence intention. Moreover, moderator analysis corroborates consumers' is mainly influenced by procedures hygiene. Conversely, predicated healthiness attitude. Research limitations/implications Although adoption young customers (18–29 years) guarantees good research internal validity, findings are not generalizable. Practical implications provides contributions restaurants related (1) creation/management their own OFDS platforms; (2) selection right third-party platforms. Originality/value paper one first studies examining predictors impacting context also focusing gender differences.